FOOD MANUFACTURING MARKETING & DESIGN
Haliburton International Foods, Ontario, CA
Responsible for marketing strategy, creative execution, and team leadership for an international food company
Advertising Budget; Team Management: 5 (Sales, Culinary, R&D, Operations, Marketing)
Direct all brand refresh efforts resulting in increased market rank, brand awareness, and revenue:
- Built a new website with an interactive interface using in-house photography/copywriting/graphics/videos
- Integrated monitoring and visibility tools: Google Analytics, image alt tags, SEO
- Monitoring and updating monthly content to align with current advertising campaigns/promotions
- Creating interactive digital brochures of standardized items for small-scale customers
In charge of tradeshow logistics, space design, and corporate branding for private label/food service clients:
- Creating customized sales tools including brochures and private-label packaging designs for retailers
- Designing innovative themed spaces that attract and land Fortune 500 retailer contracts
Training and leading cross-functional teams on photography, art direction, copywriting, magazine advertorials/advertising, and social media campaigns
- Collaborating with team leaders to create industrial videos on SOP to meet compliance regulations
Foodservice Brochure
Foodservice Ad
Culinary Department Webpage
Breakfast Scrambles Packaging
Charcuterie Gift Set
4-pack Haliburton Salsa Package
6-pack Brekki Overnight Oats Package
