FOOD MANUFACTURING MARKETING & DESIGN
Haliburton International Foods, Ontario, CA
Responsible for marketing strategy, creative execution, and team leadership for an international food company
Advertising Budget; Team Management: 5 (Sales, Culinary, R&D, Operations, Marketing)
Direct all brand refresh efforts resulting in increased market rank, brand awareness, and revenue:
- Built a new website with an interactive interface using in-house photography/copywriting/graphics/videos
- Integrated monitoring and visibility tools: Google Analytics, image alt tags, SEO
- Monitoring and updating monthly content to align with current advertising campaigns/promotions
- Creating interactive digital brochures of standardized items for small-scale customers
In charge of tradeshow logistics, space design, and corporate branding for private label/food service clients:
- Creating customized sales tools including brochures and private-label packaging designs for retailers
- Designing innovative themed spaces that attract and land Fortune 500 retailer contracts
Training and leading cross-functional teams on photography, art direction, copywriting, magazine advertorials/advertising, and social media campaigns
- Collaborating with team leaders to create industrial videos on SOP to meet compliance regulations
Foodservice Brochure
Foodservice Brochure
Foodservice Ad
Foodservice Ad
Culinary Department Webpage
Culinary Department Webpage
Breakfast Scrambles Packaging
Breakfast Scrambles Packaging
 Charcuterie Gift Set
Charcuterie Gift Set
4-pack Haliburton Salsa Package
4-pack Haliburton Salsa Package
6-pack Brekki Overnight Oats Package
6-pack Brekki Overnight Oats Package
2-pack Flavoristas Salsa Package
2-pack Flavoristas Salsa Package