HEALTH CARE MARKETING & DESIGN
Prolacta Bioscience, City of Industry, CA
Responsible for creative leadership, interior design, and copy clearance for a global biotech company
Advertising Budget; Vendor Management: 8 (Printing, Tradeshow, Website Developers, Photography)
Rebranded the entire product line to improve safety, usability, and customer experience:
- Designed product graphics: advertising campaigns, sales sheets, tradeshows, intranet and product labels
- Developed branding guidelines, international rollouts (EU, Australia, Middle East), and best practices
- Pioneered and led a focus group to improve market research findings and customer approval
In charge of creative development/execution of all marketing collateral for Prolacta and affiliated milk banks
- Collaborated with internal stakeholders to interpret vision, provide creative direction, and deliver projects that accurately conveyed the strategic intent, messaging, and positioning in the final execution
In charge of interior design for two facilities including redesign of conference rooms, lobby, and cafeterias
Prolacta Bioscience Milk Bank Logo
Prolacta Bioscience Trade Show Booth
Prolacta Bioscience Customer Partnership Timeline Interior
Prolacta Bioscience Parent Brochure
Prolacta Bioscience Parent Brochure
Prolacta Bioscience Mission and Product Portfolio Interior
Prolacta Bioscience History Timeline Interior
