RESTAURANT MARKETING & DESIGN
Honest Mechanics Advertising, Costa Mesa, CA
Led the creative direction for two national restaurant chains (La Salsa and Fatburger):
Oversaw website design, promotional updates, local store marketing, and customer loyalty programs
- Provided franchise support via creation of customized ads, menus, and location-specific pricing
- Designed all trade dress (overhead menu, interior wall graphics, takeaway bags/menus, employee uniform)
Project-managed all schedules and creative for corporate and franchise owned restaurants
Art directed food shots for advertising campaigns in collaboration with photographers and food stylists
Fatburger Corporate Advertising
Fatburger Local Store Marketing
